Education · 2026-05-14

Tracking & Attribution Basics for Affiliates

Clicks, cookies and credit

When someone clicks your link, the network drops a cookie that ties the visitor to you. If they convert within the cookie window, you're credited. Understanding this is the key to reading your reports.

EPC: your north star

EPC (earnings per click) tells you how much each click is worth on average. Comparing EPC across programs is the fastest way to see where to focus your traffic.

Attribution models

Most programs use last-click attribution: the final affiliate before conversion gets the credit. Some use first-click or split models. Knowing the model helps you understand why a sale did — or didn't — land in your account.

Find programs to put this into practice

Browse the directory and shortlist affiliate programs that match your niche.

Browse the Directory

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